PROVIDENCIALES, Turks and Caicos Islands (April 23, 2020) – In an effort to keep destination Turks and Caicos Islands in the forefront of the minds of potential visitors, the Turks and Caicos Tourist Board has launched a new marketing campaign. The campaign, which is part of a comprehensive promotional strategy, was launched today starting with a destination video titled ‘We Are Turks and Caicos’.
“The promotional campaign will be rolled out in a phased approach over the next six months and is focused on digital marketing through social media, streaming platforms, redesign of our destination brochure and website, and an updated strategic public relations plan. During this difficult time, while a global health crisis affects the travel and tourism industry, we are using the video to send a message to our industry partners and visitors to remind them that we’re all in this together. We are encouraging them to stay safe and when the time is right the Turks and Caicos Islands will be waiting to welcome them once again to our world class destination,” stated Director of Tourism Pamela Ewing.
The Turks and Caicos Tourist Board’s new destination video promotes wanderlust for paradise with the use of breathtaking imagery that highlights the ‘Beautiful by Nature’ islands and its hospitable people. The Tourist Board commissioned local media firm Caya Hico to produce the video which showcases the best of the islands including notable experiences such as Flamingo Pond, Island Fish Fry, Mudjin Harbour and an acknowledgment of our friendly dolphin and potcake mascots. The video is available by visiting the following link: https://youtu.be/UL5_IUXbbBw.
The Turks and Caicos Tourist Board is encouraging the public to share positive images and memorable experiences in the islands using the hashtag #WeAreTurksAndCaicos.
The safety and well-being of Turks and Caicos Islands residents, visitors and industry partners are paramount and the Tourist Board is committed to working with our stakeholders as we navigate uncharted waters and anticipate a grand re-opening of the tourism sector within the islands at the appropriate time.
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About the Turks and Caicos Islands
Home to the Best Beach in the World, breathtaking hues from inviting waters, and legendary diving, snorkeling and fishing, the Turks and Caicos Islands beckon you to an undiscovered Caribbean. The Turks and Caicos Islands consist of 40 islands and cays, eight of which are inhabited. World class hotels, spas, and restaurants await; as do our famous stretches of uncrowded beaches and vibrant coral reefs. On land or below the water, you’ll relax in the unique serenity, hospitality and beauty of our islands.For more information call 1-(800) 241-0824 or visit www.turksandcaicostourism.com. Follow the Turks and Caicos Islands on Facebook, Twitter, Instagram and YouTube.
