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Turks & Caicos Islands Appoints J. Wade Public Relations as AOR


J. Wade Public Relations Named Agency of Record
Turks and Caicos Islands Tourist Board

PROVIDENCIALES, TURKS AND CAICOS (June 2, 2020) – The Turks and Caicos Islands Tourist Board, the exclusive tourism representative for the Turks and Caicos Islands – home to the “World’s Best Beach” – is proud to announce the appointment of J. Wade Public Relations as its public relations agency of record, effective immediately.  J. Wade Public Relations, a boutique public relations and social media firm specializing in travel and lifestyle, will spearhead a strategic campaign that focuses on the defining pillars and ethos of the Islands, world-class hospitality partners, and unique niche experiences afforded by the destination. 

“We are confident in J. Wade Public Relations’ expertise, approach and passion for the Turks and Caicos Islands,” said Pamela Ewing, Director of Tourism for the Turks and Caicos Islands Tourist Board.  “As we conducted our national search, we were impressed by the firm’s highly strategic approach with thoughtful, creative ideas that will impact our bottom line, along with their track record of success with renowned travel and lifestyle clients.  We look forward to partnering with J. Wade Public Relations to reopen our borders and further long-term tourism growth to the Turks and Caicos Islands.”

“We are proud to be selected to represent the Turks and Caicos Islands,” said Jenn Wade, president of J. Wade Public Relations.  “Leveraging our strong press and celebrity relationships, we will initiate a dynamic campaign that spotlights Providenciales along with the Turks and Caicos’ stunning boutique sister islands.  We are eager to tell the story of the Turks and Caicos Islands, which meets the desires of today’s traveler, beckoning with exploration and discovery, cultural connections, and spacious and private escapes in a naturally beautiful destination.”

  1. Wade Public Relations will develop and execute a strategic public relations campaign that expands upon the Turks and Caicos Islands’ position as a five-star luxury destination. The multi-faceted plan will focus on Providenciales, which garners most of the destination’s tourism each year, along with its emerging and boutique sister islands, including Grand Turk, North Caicos, Middle Caicos and South Caicos, among others, each with its own distinct personality and culturally rich charm.

The firm’s integrated media outreach approach will include compelling and inspiring storytelling, along with visitation to drive positive results.  As its agency of record, J. Wade Public Relations will articulate and invite press and celebrities to visit the destination firsthand, emphasizing the Turks and Caicos Islands’ natural beauty and diverse experiences, including authentic culinary, exceptional spa offerings, and cruise hub, along with its distinctive portfolio of extraordinary private villas, and outdoor attractions.  J. Wade Public Relations will also focus on bolstering the destination’s positioning as a premier wedding locale and exclusive setting for notables to escape to private island paradises. 

About Turks and Caicos Island Tourist Board: 
Home to the “World’s Best Beach,” breathtaking hues from inviting waters, and legendary diving, snorkeling and fishing, the Turks and Caicos Islands beckons guests to an undiscovered Caribbean. The Turks and Caicos Islands consist of 40 islands and cays, nine of which are inhabited. World-class hotels, spas, and restaurants await along with famous stretches of uncrowded beaches and vibrant coral reefs. On land or below the water, guests are invited to relax in the unique serenity, hospitality and beauty of this extraordinary destination.

For more information, please call 1-(800) 241-0824 or visit Follow the Turks and Caicos Islands on FacebookTwitterInstagram and YouTube.

About J. Wade Public Relations

  1. Wade Public Relations is a boutique public relations and social media firm specializing in discerning lifestyle clients around the world. As a full-service firm, J. Wade Public Relations offers branding, strategic publicity campaigns, media relations, crisis communications, partnerships, celebrity relations, influencer programs, events, and social media. J. Wade Public Relations has worked with some of the most coveted names in travel, real estate, design, culinary, wine, product and fitness, including Four Seasons Resorts & Residences, Viceroy Hotels & Resorts, Margaritaville Island Reserve Resorts, Nickelodeon Hotels & Resorts, Restoration Hardware, Baker Interiors Group, Jay Jeffers Design Group, Related California, Barry’s Bootcamp, The Republic of Tea, and award-winning chef Michael Mina, among others.  For more information, visit or follow along at @jwadepr.

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Media Contacts:  Jenn Wade, Nicole Lax, Sarah Meyer, Blake Willahan and Audrey Chaddick at J. Wade Public Relations, 415.325-5519,

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