PROVIDENCIALES, Turks and Caicos Islands (August 13, 2020) – The Turks and Caicos
Tourist Board, the exclusive tourism authority for the Turks and Caicos Islands continues to
market and promote the destination as the preferred luxury destination in the region. The Tourist
Board in partnership with Turks & Caicos Collection, representing its 5-star private island
property Ambergris Cay, showcased the very best the destination had to offer at the exclusive
Social Life Hampton’s Polo event.
The Hamptons continues to be a core source market for destination, with a large high net worth
audience. With the reopening of the Turks and Caicos borders this event was a key part of the
strategy used to market and promote the destination. The Tourist Board also used this platform
to promote the new TCI Assured procedures. Emphasis was placed on both pre-travel entry
requirements and the on-island health and safety protocols. The Tourist Board continues to
advocate for sustainable tourism growth and development that puts both the safety of visitors
and residents at the forefront.
The Hamptons Polo event was a part of the holistic campaign to target the Hamptons and
higher-end East Coast area. As a part of the campaign the destination was also featured in the
July, 2020 issue of the Premiere Luxury Social Life Magazine. The campaign looks to not only
reach the audience for high-end accommodations and natural beauty, but also reach the
destination’s new niche market of Private Jets, which is a key component of Tourist Board’s
strategy to attract visitors during the pandemic and beyond.
Both the Hamptons Polo event and the magazine issue garnered rave reviews for the
destination and are predicted to positively impact tourism arrivals to the Turks and Caicos