FOR IMMEDIATE RELEASE:
After almost a year of intermittent travel restrictions, Airbnb, the Caribbean Tourism
Organization (CTO), and Turks and Caicos are collaborating to amplify the country’s
recovery from the impacts of Covid-19 by promoting responsible travel to the
destination across Airbnb’s vast global community.
As part of this alliance, Airbnb and the CTO are launching a campaign leveraging
Airbnb’s robust media platforms to market Turks and Caicos and other CTO member
countries to millions of engaged Airbnb users.
The campaign rollout includes a series of email newsletters, a landing page, and ads
on social media showcasing Airbnb listings in Turks and Caicos, as well as the existing
protocols for safe travel during this time. The promotional landing page for this
partnership will be unique to others worldwide. It will integrate multiple CTO member
countries, promote homes in each destination, and links to each country’s website.
Airbnb has also pledged to share data with the CTO, including travel trends, to
facilitate informed marketing decisions during this recovery period.
“The Turks and Caicos Islands Tourist Board is excited to partner once again with
Airbnb, through the Caribbean Tourism Organization, to feature the best that the
destination has to offer. The vacation rental market has grown significantly over the
past few years and this campaign affords us the opportunity to promote our ‘Beautiful
by Nature’ islands in a key source market – the north-east of the United States. We
look forward to welcoming travelers to the Turks and Caicos Islands and feel confident
that our protocols under the TCI Assured program allow us to safely host visitors. These
measures are proving successful at not only protecting our visitors but also our
residents. This allows guests to focus on enjoying the exceptional vacation experience
afforded by the destination, our picturesque beaches, and our world-class hospitality
partners.” said Pamela Ewing, Director of Tourism.
This joint undertaking with the CTO builds on Airbnb’s commitment to help
strengthen communities in the Caribbean in tough times.
“With the Caribbean continuing to re-open, we’re helping to usher in the safe return
of travel to this wonderful region by shining a light on the many places to see and
things to do,” stated Carlos Munoz, Airbnb Policy Manager for Central America and
the Caribbean. “We’re also excited to promote the important economic impact driven
by hosting on Airbnb.”
This partnership is one of the many initiatives in the CTO’s ongoing programme to
help its members rebuild tourism in their destinations. “The partnership with Airbnb
will help us to promote the region responsibly by providing our members with a
platform to showcase their destinations while at the same time highlighting the
health safety measures that each has implemented to ensure that visitors can enjoy
a safe Caribbean experience during this time,” shared Neil Walters, Acting Secretary-General
of the CTO.
This partnership joins previously announced collaborations with organizations,
including the Tourism KwaZulu-Natal (South Africa), the National Parks Foundation,
and Bermuda Tourism Authority.