In preparation for the destination’s up-coming peak season, tourism officials are keen to help tourism-related businesses enhance the customer’s experience and strengthen their overall business performance.
Executives from the Turks and Caicos Tourist Board attended a week-long training adviser’s workshop on tourism business excellence in St. Michael, Barbados. The workshop was organized by the Caribbean Tourism Organization (CTO) to sharpen participants’ business advisory skills so they can provide technical assistance to Caribbean tourism-related businesses which will be identified by the Tourist Board to participate in the Hospitality Assured Certification Programme.
Nineteen participants from 13 CTO member countries, including Ms. Blythe Clare and Mr. Brian Been of the Turks and Caicos Tourist Board, attended the workshop held with funding support from the Caribbean Development Bank (CDB) through its Caribbean Technological Consultancy Services (CTCS) Network and the European Union’s Competitiveness of Enterprises and small and medium-sized enterprises (COSME).
In a press statement Hugh Riley, CTO’s secretary general, commenting on the timeliness of the workshop said, “The Caribbean Tourism Organization is driven by our emphasis on human capital development, our responsibility to help reduce the region’s unemployment, and our laser-like focus on consistently improving the quality of the experience the Caribbean offers to its visitors. This workshop seems to me to be relevant to all of those aspects.”
The workshop was facilitated by John Burchell of Hospitality Assured in the United Kingdom, with assistance from Norma Shorey Bryan, a trained Barbadian business advisor. The workshop preceded the region’s premier tourism gathering, the State of the Tourism Industry Conference (SOTIC), where those issues are being tackled. SOTIC takes place in Barbados from14-16 September.